{"id":140143,"date":"2018-01-15T16:14:54","date_gmt":"2018-01-15T16:14:54","guid":{"rendered":"https:\/\/johnlyras.gr\/?page_id=140143"},"modified":"2025-12-15T14:58:21","modified_gmt":"2025-12-15T14:58:21","slug":"4cs","status":"publish","type":"page","link":"https:\/\/johnlyras.gr\/en\/4cs\/","title":{"rendered":"How to choose a diamond"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<div class=\"wpb_wrapper\" style=\"line-height: 1.3em; font-size: 18px; text-align: center;\">\n<p><strong>DIAMOND BUYER\u2019S GUIDE<\/strong><\/p>\n<p><em style=\"line-height: 1.3em; font-size: 18px; text-align: center;\">Every diamond is unique, and there are a variety of factors which affect the price of a diamond.<\/em><\/p>\n<p style=\"line-height: 1.3em; font-size: 18px; text-align: center;\">Focus on those factors most important to you.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1485007600078{margin-top: -40px !important;margin-bottom: 10px !important;}&#8221;][vc_column][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1516272830640{margin-bottom: -15px !important;background-color: #e8e8e8 !important;border-radius: 2px !important;}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">FACTORS AFFECTING YOUR DECISION<\/h1>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;diamond&#8221; css=&#8221;.vc_custom_1622802786518{margin-top: 30px !important;padding-top: 0px !important;}&#8221;][vc_column_inner width=&#8221;2\/3&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_column_text css=&#8221;.vc_custom_1516730108767{margin-top: 15px !important;margin-bottom: 0px !important;}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">5CS<\/h1>\n<p>[\/vc_column_text][vc_single_image image=&#8221;1161009&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_col-xs-6&#8243;][vc_raw_html css=&#8221;.vc_custom_1622802879692{margin-top: 40px !important;margin-bottom: 30px !important;padding-top: 30px !important;padding-bottom: 10px !important;}&#8221;]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[\/vc_raw_html][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span id=\"Shape\"><\/span>Shape<\/h1>\n<p>[\/vc_column_text][vc_single_image image=&#8221;1161016&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span id=\"Carat\"><\/span>Carat<\/h1>\n<p style=\"text-align: center;\">The first factor of the 4C\u2019s that most people learn about is carat \u2013 the weight of the diamond, which is also the best indication of a diamond\u2019s size.<br \/>\n<strong>How it affects price?<\/strong><br \/>\nCarat weight has a great deal of influence on the price of a diamond. All other factors being equal, as weight increases, rarity and therefore value of a diamond increase. For instance, one diamond weighing 2 carats will always cost much more than two diamonds of the same quality weighing 1 carat each.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;1161014&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span id=\"Colour\"><\/span>Colour<\/h1>\n<p style=\"text-align: center;\">Colour in the diamond trade usually refers to the amount of yellow in a stone, but can also indicate brown or gray. The most treasured diamond colour is actually the colourless grade \u2013 one without any colour at all.<\/p>\n<p style=\"text-align: center;\">Fancy colour diamonds do not follow this rule. These diamonds, which are very rare and very expensive, can be of any colour including red, blue, and green, and unlike white diamonds, the more intense the colour, the more valuable the stone.<\/p>\n<p>[\/vc_column_text][vc_text_separator title=&#8221;Internationally Used Colour Grading Scale&#8221;][vc_single_image image=&#8221;1161018&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>How it affects price?<\/strong><\/p>\n<p style=\"text-align: center;\">All other factors being equal, the more colourless a diamond, the higher its value.<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span id=\"Clarity\"><\/span>Clarity<\/h1>\n<p style=\"text-align: center;\">Clarity varies from one diamond to another, and no two are exactly alike. Diamonds are graded and identified uniquely according to the type, size and number of inclusions present in them.<\/p>\n<p style=\"text-align: center;\">The following chart gives an idea how each grade might look, magnified under a 10x microscope:<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;1161020&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>How it affects price?<\/strong><\/p>\n<p style=\"text-align: center;\">All other factors being equal, as the grading increases the price increases exponentially. This is because diamonds with greater clarity are that much rarer.<\/p>\n<p style=\"text-align: center;\">Along with the type and number of inclusions, their position also makes an impact on the value and brilliance of a diamond. Bear in mind, clarity characteristics up to SI2 are visible only under 10x magnification.<\/p>\n<p>[\/vc_column_text][vc_column_text el_id=&#8221;Cut&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><span id=\"Cut\" style=\"top: -350px !important;\"><\/span>Cut<\/h1>\n<div style=\"text-align: center;\">With all the attention given to the 4C\u2019s of diamond grading and evaluation, the cut is actually the single greatest factor affecting beauty.<\/div>\n<div style=\"text-align: center;\">It is graded as follows: <b>Ideal \/ Excellent, Very Good, Good, Fair &amp; Poor.<\/b><\/div>\n<div style=\"text-align: center;\"><b>Proportion<\/b> is the single most important factor, because it determines the flow of light more than other quality factors. Proportions that are too deep or too shallow both allow light to leak out the bottom and lessen the amount of light that strikes your eye.<\/div>\n<p>[\/vc_column_text][vc_single_image image=&#8221;1161022&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>How it affects price?<\/strong><\/p>\n<p style=\"text-align: center;\">The value of two diamonds with exactly the same carat weight could vary by up to 50% depending on the quality of cut. Just as fine cloth needs an expert tailor to create a quality garment, the diamond cutter controls the fire and brilliance of a diamond.<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><span id=\"Choice\" style=\"top: -350px !important;\"><\/span>Choice<\/h1>\n<h1 style=\"margin-top: -20px; text-align: center;\">THE JL TOUCH<\/h1>\n<p>We visually select among the same shapes &amp; grades of colour, clarity and weight and offer what we deem to be the most beautiful diamond \u2013 not only as expressed on the certificate, but as actually viewed in motion under the same lighting conditions.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"JohnLyras\" src=\"https:\/\/www.youtube.com\/embed\/O2WyfPldh40?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\">Choose among a large selection of\u00a0 diamonds certified by the most recognised gemmological institutes of the world, at excellent prices.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1516273360919{margin-bottom: -50px !important;padding-top: 30px !important;}&#8221;][vc_column][vc_text_separator title=&#8221;CERTIFICATES&#8221; style=&#8221;double&#8221; border_width=&#8221;4&#8243; el_class=&#8221;seperator1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1465222302734{margin-bottom: 15px !important;}&#8221;]\t\t\t<div class=\" cursor-pointer basel-info-box text-center icon-alignment-top box-style-base color-scheme-dark  with-animation \" onclick=\"window.location.href=&#039;#&#039;\">\n\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper\">\n\t\t\t\t\t\t<div class=\"info-box-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"info-icon image-1 \" src=\"https:\/\/johnlyras.gr\/wp-content\/uploads\/2025\/12\/gia_logo.webp\" width=\"360\" height=\"240\" alt=\"gia_logo\" title=\"gia_logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t<div class=\"info-box-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1465222296057{margin-bottom: 15px !important;}&#8221;]\t\t\t<div class=\" basel-info-box text-center icon-alignment-top box-style-base color-scheme-dark  with-animation \" onclick=\"\">\n\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper\">\n\t\t\t\t\t\t<div class=\"info-box-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t<div class=\"info-box-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] DIAMOND BUYER\u2019S GUIDE Every diamond is unique, and there are a variety of factors which affect the price of<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":45,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-140143","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/johnlyras.gr\/en\/wp-json\/wp\/v2\/pages\/140143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johnlyras.gr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/johnlyras.gr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/johnlyras.gr\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/johnlyras.gr\/en\/wp-json\/wp\/v2\/comments?post=140143"}],"version-history":[{"count":3,"href":"https:\/\/johnlyras.gr\/en\/wp-json\/wp\/v2\/pages\/140143\/revisions"}],"predecessor-version":[{"id":1161027,"href":"https:\/\/johnlyras.gr\/en\/wp-json\/wp\/v2\/pages\/140143\/revisions\/1161027"}],"wp:attachment":[{"href":"https:\/\/johnlyras.gr\/en\/wp-json\/wp\/v2\/media?parent=140143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}